It’s a fact that in many parts of the world, eCommerce has taken over. From Amazon to Zotye, if you’re selling online then you’ve got to get the customer experience right from the start. Competition is fierce and your platform has to work seamlessly.
People have different view of what convenience means to them. PayPal has around 267 million accounts worldwide, but many more people prefer to pay with their own bank cards and accounts online. A smart business gives people different ways to pay so that the buyer can decide which payment gateway they want to pay with.
Stability = credibility
Your eCommerce platform needs to be stable and guide the customer through the purchase without any failure. eCommerce platforms that are slow or freeze during the payment process or that can’t process orders will hurt your brand.
Easy search and filtering
When it comes to searching thousands of products on a website, having different search options is crucial.
Good recommendation system
Recommendation engines should be automated and apply machine learning algorithms to provide better recommendations. 35% Of what consumers purchase on Amazon and 75% of what they watch on Netflix are promoted through recommendations.
Building lists and wishlists
Surfing the web and window-shopping online is a favourite pastime for lots of people. Some might need to wait until pay day or a discount, they would need to save the product listing to find it more easily in the future.
A true omni-channel experience
An ‘omni-channel experience’ is when stores sell both online and offline (bricks-and-mortar). These companies are also likely selling through multiple online channels (i.e. Amazon, eBay, Facebook).
We’ve also been talking about the importance of listing your product wherever shoppers are already spending their time.
Omni-channel is about being where your customers are and making it possible for them to buy what they want.
Customers expect retailers to provide a unified experience in every channel. 98% of Americans switch between devices on the same day. Businesses that adopt the omni-channel strategy see up to 91% greater year-over-year customer retention rates compared to businesses that don’t.
Analytics and data gathering
Gathering data about user behaviors is becoming more mainstream and many companies rely on the information to plan their marketing campaigns.