Talk to any entrepreneur or small business owner and you will quickly learn that starting a business requires a lot of work. This article is aimed at entrepreneurs who want to learn the basic steps to start a new business. An aspiring entrepreneur may not always understand the many steps necessary to start a business, …
A niche market is defined as a small segment of a larger market. It is when you focus on specific products or services that differentiate themselves from the rest of the broader market. You are intending to satisfy very specific needs or preferences by focusing on a small subset of the potential clientele of the …
Information Technology (IT) management or IT consulting is known as a collection of activities focused on advising enterprises on how to run and optimize the use of IT resources, and technology strategies with the objective of achieving the business goals. Before we get into the pros and cons of IT outsourcing, we may need to …
How IT Consulting can help mitigate the Pros and Cons of IT Outsourcing Read More »
Remote working is becoming the acceptable norm as more and more businesses are being forced to shift parts of their operations to a remote working environment due to social distancing. It is however highly unlikely that at any time in history one can pick and assemble a random group of people over a dispersed geographical …
3 Factors of a Successful Remote Working Environment Read More »
The temptation exists to rush branding your company because you want to get down to business. There’s no better goal than establishing a strong brand that dominates the market. Whether your goal is a short-term promotion or long-term stability, establishing a brand provides major benefits for you and for your business. That being said, branding …
Why You Shouldn’t Rush Branding for Your Startup Read More »
Starting a new business can sometimes seem like an impossibility, but it doesn’t have to be. Some careful planning can make or break a startup. So in this article, we will give you a few steps to achieve success in your eCommerce startup. Decide what you want to do in your eCommerce Startup and define …
15 Steps to Achieve Success in your eCommerce Startup Read More »
QR codes have crept up on people in recent years. More people are used to seeing them on the sides of products and on ads but how can they help you promote your online products? If you’re a business owner who wants to find a competitive advantage in both offline and online marketing, it’s time …
The goal of cost leadership is simple: position a business as a competitive low-cost leader in the market. This means offering quality products at a price that’s appealing to consumers. It also involves the company making profit increases through cost-cutting strategies. What Is Cost Leadership? Cost leadership is the process by which a company evaluates …
eCommerce start-ups can be a lucrative investment. By providing a product or service that’s in consumer demand, you can fill a market need while making serious money. But you cannot make a successful business without first selecting a target audience and building an appropriate company plan and infrastructure around it. And in order to do this, you …
Using Porter’s Five Forces to Grow Your eCommerce Business Read More »
If you’re still on the fence about whether to develop your business’s online presence, it’s time to make your own ‘leap of faith’ and get online with a website and an app. Over the last decade, one trend has become clear. You can’t have a successful business without an online presence. Like it or not, technology has …
Can Your Business Survive Without an Online Presence? Read More »
