Convert Casual Browsers to Paying eCommerce Customers

So, you know your product and you’ve got your eCommerce store.

You’ve even got visitors. Analytics show that traffic to your site is high. Problem is, people aren’t pressing on the ‘buy’ button the way you’d hoped.

Fortunately, there are several ways you can increase your conversion rate when it comes to your eCommerce store. What’s more, many of these are simple fixes that won’t cost you too much time or money.

Knowing this, let’s look at the top five ways you can start making more money from your eCommerce store today!

Look at Your Website Design

Let’s face it – if your website isn’t attractive, customers likely won’t stay long. Do you? Shoppers love a website that’s well-designed.

For starters, you can make sure that your advertisements aren’t all over the place. Websites that keep their ads in certain sections of the page generally do better. So, consider putting any ads at the top or sides of the page and not directly in the middle of the content you are trying to sell.

Take a look at your layout. Do your product descriptions match the products being sold? Are your prices clear? If not, this is a great starting point to revitalizing your website’s design. Customers are more willing to buy a product if the price appears upfront near the product they’re looking at.

Take a look at your color scheme. Is it too dark? Too light? Do your colors match? If your website looks less than perfect, you could consider getting a professional team to do your design. Though it may not seem like much, having a good color scheme and website layout can pay huge dividends from your eCommerce Store.

Offer Discounts

Everyone loves discount.

Giving the right discounts for your products can convert even the most stubborn of potential buyers. Take a look at your most popular products. Can you afford to discount them? If so, do it.

Providing limited-time offers or special discounts makes your potential customers feel that if they don’t act now, they may be missing out on a good deal. This sense of urgency helps convert traffic into real sales.

This is also a good way grow your client base. If your website doesn’t already have a newsletter sign-up, create one. It’ll help you to keep in touch with existing customers and send them updates on any special offers, discounts, or new products.
You could also offer special, limited-time discounts for signing up to your newsletter. This is a smart way to get customers to return and making that sale.

Use Social Media to Advertise your eCommerce Products

Many eCommerce businesses underestimate the importance of an effective social media campaign. Establishing a strong Twitter or Facebook presence could be key to generating the type of traffic that doesn’t need any special persuasion to buy from your website.

Consider using paid advertising options on major social media platforms to market your most popular products, deals, or special offers. You’ll be able to cater to your target audience and attract new customers.

Make sure you add your social media links to your eCommerce website. This will help customers stay connected with you, even after they leave your site. Interacting with your customers on social media is another great way to boost your business and strengthen the level of your customer support.

Make Your eCommerce Site User-Friendly

User-friendly sites generate more sales. That’s why you should focus on making your site as easy-to-use and informative as possible.

Though it’s important to have a good design and layout, it’s just as important to make sure the information on your site is helpful. If you haven’t got one already, add a detailed FAQ page for customers.

You should make sure that all contact links are readily available. Having a quality customer support team is crucial to the success and positive rating of your business. Make sure your website says when people can contact your customer support team, and how long they’ll have to wait before getting a response.

Remember how frustrated you are when you don’t get a response to your own online enquiries? Try to keep your response rate within one to two business days to keep your customers happy.

Use the Right Landing Pages

If you’ve ever shopped online yourself, you know how frustrating it is when sites use the wrong landing pages. If you’re advertising your products on another website or platform, it’s important to use the correct links back to your website.

Imagine this: a customer clicks on a link to your Super Healthy Vitamins Plus expecting to reach the product page for this item on your website. Instead, they are redirected to your homepage. Right then and there, they lose all interest in your product and your site.
This is why it’s important to use the proper landing pages for your items. If a customer is redirected to the correct page, they are much more likely to buy from your website. This is a simple fix that can instantly convert your traffic into sales.

The Bottom Line

Your eCommerce website has what it takes to convert the casual browser into the paying customer. To make your eCommerce business work, you should “tidy up” and get your store business-ready.
From changing the layout and design of your website to building an effective social media campaign, there are several quick-fixes you can use to turn traffic into paying customers. With just a little imagination, your eCommerce store can position itself at the top of the market.

So, don’t wait! If you want to increase your conversion rate and grow your eCommerce store, it’s time to take these steps today.

Leave a Comment